We believe roasting is a unique skill that is easy to pick up, but takes years to master. Thankfully we’ve been roasting for over 100 years. All of our coffees are roasted to order. Our talented roasters don’t only rely on our clever machinery to run this key process. Instead they roast using all of their senses. Giving you the quality you will experience in every bag of Howell Trading Roasted Coffee.
How roasting can affect flavor
The skill of coffee roasting is so much more than achieving a specific color shade. The way in which air circulation and heat is applied will influence the perception of flavor and taste in the coffee – this is what controls our limits for roasting. Once this roast profile is defined, it is the skill of our coffee roasters who make sure we are getting it right for every single batch of coffee we roast
